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Shinola, Detroit
Shinola is a luxury design brand that produces timepieces, leather goods, stationary and accessories, and custom bicycles. Shinola was founded in 2011 in Detroit, a location chosen to leverage Detroit's reputation as a worldwide manufacturing hub in the brand’s marketing and to weave into its emerging history.
In 2017, The Shinola Hotel, self proclaimed as ‘Detroit’s new living room,’ opened as a brand extension, to further entrench the watchmaker into the Detroit manufacturing fabric and enhance their own history. The Shinola Hotel used two historical Detroit buildings, the 1914 TB Rayl Co. department store and a former sewing machine factory, to create the hotel, successfully integrating the new multidimensional structure into Detroit’s historic architecture.
Led by the Shinola Creative Team and partnered with Gachot Design, a contemporary boutique hotel emerged that was recognized by Conde Nast Traveler, 2019 hotlist - Best New Hotels in the US.
IFC collaborated with the design teams to manufacture the uniquely custom and quality crafted furniture that served as the foundation for the 129 luxury rooms. The organization was tasked with providing furniture that was representative of the style and detail associated with the Shinola brand. The challenge of the project was to value engineer the top tier pallet, while maintaining each piece’s integrity from the design intent to realization. Partnering on this project, it was evident that Shinola and IFC shared synergies in design details, luxury though handcrafted furniture-making, comfort, and family values.
Soaring Eagle Casino & Resort, located in the scenic Mount Pleasant, Michigan area, is a premiere vacation destination. Boasting 210,000 square feet and 516 luxurious guest rooms, the resort includes a full-service spa, 3,000 seat entertainment hall, and a slots and gaming casino. From 2020 through 2021, IFC partnered with Soaring Eagle Casino & Resort for their ambitious renovation of all their guest rooms: superior, deluxe fireplace, and first-class rooms, as well as their luxurious suites. Led by the Soaring Eagle creative team and design team, IFC collaborated and produced over 4,900 furniture pieces, which featured 105 unique designs, to populate all 516 guest rooms. All custom furniture pieces were made with the highest level of craftsmanship and five-star standard by IFC’s factory partner, Hilltop Woodworking in Fredericksburg, Ohio. This most recent collaboration celebrates a partnership between IFC and Soaring Eagle that has grown over two decades. IFC is proud to be a trusted furniture provider for Soaring Eagle’s premiere vacation destinations. “Having IFC as a supply partner for case goods on our massive Hotel Remodeling Project, was one of the best decisions we could have made. We could always count on IFC to get our products delivered on time, EVERY time--Even during the pandemic supply chain issues! Having Christine Kircos as our main contact on this project was fantastic. Her devotion to our project was phenomenal. She tackled every problem (big or small) with professionalism and dedication and delivered results faster than expected. Having IFC part of your plan is a decision well made. I will always recommend them for future projects.” Jeff Rayburn | Purchasing Agent | Soaring Eagle Casino & Resort
Self described as ‘a modern throwback with style-forward experiences’, Dream Hotel has a lively design vibe. The boutique hotel is filled with eclectic furnishings, bold finishes, and pops of colors mixed together cohesively. IFC partnered with Meyer Davis Studio to provide exotic furniture pieces throughout Dream Hotel to fit the colorful heritage of ‘Printer’s Alley’ Nashville, TN, while seamlessly merging two historic landmarked buildings. The IFC team created and mass produced the myriad of colourful specialty finishes on all furniture from concept to completion, resulting in a ‘throwback style’ with a modern twist.
IFC was thrilled to be contracted by WeWork Enterprise to undertake the custom build of a 6 floor project for Bank of America at 75 Rockefeller, which was part of an extension of the famous Rockefeller center in NYC. IFC provided furnishings for the entirety of the 6-storey co-working space, including baseboards and moulding, pantries, cabinetry, closets, and nook seating. IFC’s drafting team worked alongside top WeWork designers and architects to ensure every special detail was captured. IFC’s American factory partner produced each piece with the integrity that a project of this caliber demanded. Finally, IFC’s skilled installers took great care in installing each piece to complete the client’s vision. At the heart of the space is a 4-story custom bookcase that is integrated into the stairs, which was fabricated in solid heart pine and included stair treads. Millwork is all about building from the ground up, and in this case the bookcase was built floor by floor.
Proudly Furnishing Custom Spaces since 1994
